Meat scented posters were placed, dog height, at a pet exhibition and along popular dog walking areas.

These pieces were placed on Cape Towns busiest beaches to create awareness of the city’s water shortage and to visually demonstrate the amount of water that people consume and the unnecessarywaste of a precious resource.

An outdoor billboard with real sponge made to the exact scale of the VW Touran vehicle.

AWARDS:

First Place in Competition

To celebrate WomEn’s day, a national public holiday, Wonderbra placed the following balloons and good wishes on the ceilings of lingerie departments in retail stores.

Teaser sliding puzzle poster.

Prior to the launch of the VW Touran this poster billboard was placed in dealerships across the country.

The configuration of the sliding puzzle pieces were moved around into different configurations over a few days, revealing different messages without revealing the entire vehicle until the actual launch date.

The piece was also interactive and people could also change the configuration of the pieces themselves, demonstrating the flexibility of the vehicles numerous seating arrangements.

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A leading budget beater in electronic audio visual products and appliances.

With the huge increase in fuel prices in South Africa, Hi-Fi Corporation cut costs so that the savings were brought into the unbeatable prices of their electronic goods. 

By cutting out the need and cost for fuel to drive a truck to pull the moving billboard and using manpower instead.